by: Lynne Saarte
Choosing just one brochure printing company out of many can be a hard task. Performing a preliminary search of firms that print color brochures usually nets several thousand results especially when you search online. It can in fact be overwhelming and very tiresome when you try and go through all of those lists trying to pick the perfect brochure printing company.
If you are having this trouble a lot, then you should really adopt a few guidelines in choosing the best brochure printing company for your printing job. In this article, I will share with you a few tips on how to choose just one online brochure printing company out of many, and have that be the best for your purposes.
1. Knowing how page ranks work. First you should really know how page ranks work in search engines. When you search for certain something like brochure printing in a search engine like Google, the engine basically browses through different catalogs of websites and determines the important or relevant pages that are related to your query. Before listing all the results however, usually these results or organized or classified via popularity. The higher the page rank the more popular (and reliable) the website is. So if you are searching for the best brochure printing company, it is good to cut down your search for brochure printers to the top 10 or 20 on the search engine list. This should assure you of getting the most decent and reliable brochure printers on the Internet.
2. Getting the best quality-cost ratio. When you cut down your list to 10-20, it should be time to dissect the characteristics of these brochure printing companies. Particularly you must determine a certain kind of balance between the quality and the cost of the brochures that a printer creates. To do this, you must try to see the printer’s sample prints and judge the quality of it from that. Try to classify the quality as poor, fair, good and great. Afterwards, you can try getting a sample quotation of a typical brochure printing order. List this down as well. Once you collect all the data you should have a good idea of the ratio of quality against cost. Try to target the brochure printers that have the best quality with the least amount of printing cost.
3. Looking for good special services. Another good criterion in judging a brochure printing company is their special services. Some can provide different exotic paper stocks, while others can specialize in the proper distribution and delivery of the prints. Also special printing options like perforations, folding, hole creation and other special accents must also be considered. If the brochure printer performs a lot of these services, then they should also be your candidates for your brochure printer.
4. Determine who has the best reputation. You may also want to determine the reputation of the brochure printing company. This can be done by going through forums, blogs and other websites with reviews of a particular printing company. If you search well enough, you should be able to get the idea of the printers that people hire, or the ones that they would not touch with a pole.
5. Hiring the fastest printer. Lastly, it is always a good idea to look for printers that are efficient and fast. If you can try to look for the ones with overnight printing services. Getting to know printers like those are great since you can have contingency plans if ever you cannot follow the proper one.
Just use all of the five criteria or concepts above and you should be able to accurately judge printers for yourself. With the proper amount of time in searching and some analytical thinking you should be able to discover the “one” brochure printing company that is best for you.
For comments and inquiries about the article visit:
http://www.printplace.com/printing/brochure-printing.aspx, http://www.printplace.com/printing/full-color-brochure-printing.aspx
Rabu, 19 Agustus 2009
5 Criteria For Choosing A Brochure Printing Company
What Do Customers Really, Really Want?
by: Lynne Saarte
A recent study showed that customers are looking for 4 things when they engage in business or avail of any customer service:
1. Customers want prompt and friendly service.
This means having a frontline person who is friendly and who can give them what they need right away. Fast and friendly service is the name of the game. Whether you do it on the phone or person-to-person, the way to generate clients and keep them is to provide them quality service ASAP.
The rule of thumb is to NOT keep your customers waiting. So if you are a poster printing company for example, you would do well to provide fast turnarounds for poster printing if you want to keep your customers coming back to your shop. You better instruct your employees then to give importance to providing prompt and friendly service, which your customers would definitely appreciate.
2. Customers want their problems solved.
It is a cliché really but your customers go to you because they have a problem that needs fixing. They need help. It is a no-brainer that they will not need you if they do not have any problem, right? And trust me, there are millions of problems that they need you to fix for them. They will seek you out if they know that you can provide the solutions to their concerns. And what is the best thing about it? You get paid for your efforts.
3. Customers want flexible policies.
Do not tell them “Sorry, it is company policy,” or “Sorry, we cannot do that.” That is the quickest way to lose your customers. Your clients would want to hear instead that you can be flexible – enough to give them what they need. Flexible enough that you fit their expectations of your company.
Do not make the mistake of driving your customers away by sticking too much to policies that you alienate your customers, and worse, impress on them that you do not want to have anything to do with them. Policies are made for your own advantage, not your customers. We all know that. But for you to really keep your clients, you have to shake your rules a little to accommodate what they need. That is, if you want your clients and customers to come back and tell their friends about you.
4. Customers want you to fix any mistakes you made, and give a little extra in return.
It is not just taking care of your customers when you make a mistake. If you want them to come back, you need to go one step further and do something extra for your customer.
More than the apology and remedy to a problematic situation, you also need to give yourself a chance to go beyond their expectations. This means seeing to it that everything worked out fine for your clients. By giving them a call to check on them, or giving a 10% discount on their next purchase; or even by not charging them for that particular purchase – you are giving yourself a golden opportunity to position yourself as a kind of business that they would want to go back to every time.
Great customer service is not just lip service. It is all about doing something more than a little extra to your loyal clients. More so, that they would keep you at the forefront of their minds every time they need the kind of service you provide. And it is also great for word-of-mouth marketing, by the way.
That September Apple Tablet? More Like A 2010 Apple Tablet.
by MG Siegler
At this point, it seems like people are just talking themselves in a circle about the rumored Apple Tablet. Everyone is so excited for it, not matter what it actually is, that they’re starting to convince themselves that it could drop as soon as next month. Rumors of that date started after an all-over-the-place report last month by the Financial Times, that seemed to suggest the tablet was both being prepared for September, and for the latter holiday season at the same time. As we said at the time, it seems unlikely that either are true.
And today brings more people backing that up. Sources tell The Loop that the tablet will definitely not be a part of the September event (which is likely to focus on music and the iPod, just like all other Apple September events do). Jim Dalrymple writes:
Very reliable sources familiar with the product have said speculation of the tablet being introduced during the September event are flat out wrong. The Apple tablet, they said, would not see the light of day until the first part of 2010.
In linking to Dalrymple’s piece, Daring Fireball says basically the same thing, “I’m almost certain there’s no tablet coming this year. It’s a 2010 thing,” writes John Gruber, who also has a very good track record on these types of things.
The point is that while all indications are that a tablet (or large-form iPod touch) is coming from Apple, 2010 seems like a much more likely launch window. Apple has spent the past couple of years doing smaller, more focused events centered around specific product categories. A September event with an Apple Tablet would simply overwhelm the other announcements they plant to make there, like the “Cocktail” project, iTunes 9 and entirely new iPod touches.
Instead, I’d bet on Apple doing another special event in the first quarter of 2010, focused around this new device and maybe previewing the iPhone 4.0 SDK which this thing may have something to do with (just a guess there). Remember, Apple isn’t doing Macworld this year, so it doesn’t necessarily even have to be in January, but rather they’ll wait until they’ve perfected it. Whatever it is.
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