5 Criteria For Choosing A Brochure Printing Company

by: Lynne Saarte


Choosing just one brochure printing company out of many can be a hard task. Performing a preliminary search of firms that print color brochures usually nets several thousand results especially when you search online. It can in fact be overwhelming and very tiresome when you try and go through all of those lists trying to pick the perfect brochure printing company.

If you are having this trouble a lot, then you should really adopt a few guidelines in choosing the best brochure printing company for your printing job. In this article, I will share with you a few tips on how to choose just one online brochure printing company out of many, and have that be the best for your purposes.

1. Knowing how page ranks work. First you should really know how page ranks work in search engines. When you search for certain something like brochure printing in a search engine like Google, the engine basically browses through different catalogs of websites and determines the important or relevant pages that are related to your query. Before listing all the results however, usually these results or organized or classified via popularity. The higher the page rank the more popular (and reliable) the website is. So if you are searching for the best brochure printing company, it is good to cut down your search for brochure printers to the top 10 or 20 on the search engine list. This should assure you of getting the most decent and reliable brochure printers on the Internet.

2. Getting the best quality-cost ratio. When you cut down your list to 10-20, it should be time to dissect the characteristics of these brochure printing companies. Particularly you must determine a certain kind of balance between the quality and the cost of the brochures that a printer creates. To do this, you must try to see the printer’s sample prints and judge the quality of it from that. Try to classify the quality as poor, fair, good and great. Afterwards, you can try getting a sample quotation of a typical brochure printing order. List this down as well. Once you collect all the data you should have a good idea of the ratio of quality against cost. Try to target the brochure printers that have the best quality with the least amount of printing cost.

3. Looking for good special services. Another good criterion in judging a brochure printing company is their special services. Some can provide different exotic paper stocks, while others can specialize in the proper distribution and delivery of the prints. Also special printing options like perforations, folding, hole creation and other special accents must also be considered. If the brochure printer performs a lot of these services, then they should also be your candidates for your brochure printer.

4. Determine who has the best reputation. You may also want to determine the reputation of the brochure printing company. This can be done by going through forums, blogs and other websites with reviews of a particular printing company. If you search well enough, you should be able to get the idea of the printers that people hire, or the ones that they would not touch with a pole.

5. Hiring the fastest printer. Lastly, it is always a good idea to look for printers that are efficient and fast. If you can try to look for the ones with overnight printing services. Getting to know printers like those are great since you can have contingency plans if ever you cannot follow the proper one.

Just use all of the five criteria or concepts above and you should be able to accurately judge printers for yourself. With the proper amount of time in searching and some analytical thinking you should be able to discover the “one” brochure printing company that is best for you.

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http://www.printplace.com/printing/brochure-printing.aspx, http://www.printplace.com/printing/full-color-brochure-printing.aspx